Electric Vehicles For India Electric Bikes Podcast #075 – Why did White Industries buy two wheel brands?

Podcast #075 – Why did White Industries buy two wheel brands?

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So, why would a boutique hub brand buy two wheel companies?

In this ep, I’m talking with long-time friend Alec White from White Industries about their recent acquisition of Rolf Prima and Astral Wheels. We dig in a bit on the strategy of acquiring what were basically their two largest customers, and what it means for the future of those brands and products.

We also talk about their business in general, how he has grown into running the company his father started when Alec was just a wee tot, and kick around some product ideas from past and future.

I always love talking to Alec, and I hope you enjoy this conversation as much as I did. Check below for photos of the Peggers and Limbo Spider products he mentions during the episode!

white industries peggers pant leg elastic strap for cycling was their first product
White Industries Peggers elastic pant leg cuffs were the their first product.

white industries limbo spider chainring cog adapter in packaging

The White Industries Limbo Spider replaced the small chainring on a front crankset with an adapter that could hold a (then common) Suntour freewheel cog as small as 18-23 teeth!

white industries limbo spider chainring cog adapter original packaging

Check out more of their company’s history on their website.


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